Wednesday, January 27, 2010

Sketches for the Branding project

Ive posted different companies that I choose to re-brand, my final choices are between the vacuum company and the wedding company. These are not final sketches but just some of the ideas that i have been fleshing out at this moment.





Monday, January 25, 2010

Mood Collage

Mood Collage of Vacuums, I have decided to not move in this direction and go for something totally different than what is represented here.

Example of some of my work

Questions for my business

A. The main company I choose was Buckhead-Midtown Vacuum located on Cheshire Bridge road.
B. They sell vacuums and any other accessories that go with each type of vacuum.
C. I don't really know any of their main competition just yet but I will hopefully find out some.
D. Their strengths are the diversity in which they offer their vacuums and how they try to satisfy every medium when it comes to world of vacuums.
E. The area where they need improvement is essentially how they brand themselves as a company, everything about them needs to be revamped.
F. Five Buzz words- Flashy, sexy, conservative, free-range, Iconic
G. The target audience would be from the age range from 30 to 45 middle class